 Ethnic groups are united by certain common cultural (behavioral, linguistic and ritual or religious) traits. There are over 900 recognized ethnic groups around the world today. In the U.S., the various Latin American ethnic groups are typically called "Hispanics" or "Latinos".
With purchasing power approaching the $1 trillion mark, the Hispanic community in the United States represents a tremendous market opportunity. Hispanics are now the largest ethnic group in the United States, representing 14% of the nation’s population with over 42 million members. Enjoying the highest birthrate of any group in the country, Hispanics over the next several decades will increase to 25% of the nation’s population.
 While Hispanics share many common characteristics based on language, culture and heritage, they are not a monolithic group. Understanding what makes different elements of the Hispanic community different is essential for effectively targets this community.
Proximo International offers a direct link to this exploding market through an intimate knowledge of the Hispanic consumer and business owner.
This is complemented by our service-oriented company culture which focuses on: |
Development of authentic Spanish-language content for print, radio, television and the Internet through our certified, native-language experts;
